你或许会有一段时间看不到肯德基那句“吮指回味，自在滋味”（ ' good）经典广告语了。

据外媒报道，8月24日，出于疫情防控的考量，肯德基宣布暂时停用这句已经使用了64年的经典广告语↓↓↓面对疫情，甚至有人称“这是本年度最不合适的广告语”……

图源：@KFC UK and

Don’t lick your !

That’s what Fried to on Aug 24 as the its “It’s ’ Good” after 64 years, it “the most for 2020" amid the .

The will the 's use in “for a while," the said in a .

据CNN报道，肯德基表示，卫生部官员为防控疫情传播美甲广告词，已建议公众不要用手触摸脸部，公司认为“吮指回味美甲广告词，自在滋味”的广告语在疫情防控的环境下已不再合适。

图源：CNN报道截图

肯德基全球首席营销官凯瑟琳•坦-吉莱斯皮（ Tan-）在一份声明中表示:“大家正身处一个独特的环境，因此我们标志性的广告语与当前的环境不太契合。”虽然广告语暂时停用，但是肯德基表示餐单不会发生变化，而且这句经典广告语并非永久弃用，“还会在合适的时间回来”。

after stop their faces to help stop the of , KFC said that the 64-year-old "doesn't feel quite right."

"We find in a — an that doesn't quite fit in the ," said Tan-, chief at KFC in a . The menu isn't and the said the will when the "time is right."

不过，CNN却认为，肯德基此举其实是一场营销，称这种营销虽然聪明，并有着良好的意愿，但其本质上还是一种市场营销。

图源：@KFC UK and

To be clear, 's is a . A one, , with good baked into it ... but a .

CNN表示，毕竟先前肯德基也推出不少营销案例，比如“炸鸡味”的厚底鞋，炸鸡味的柴火，还有一种可以真正“吮指回味”的炸鸡味美甲服务……

图源：CNN报道截图

In the past, KFC has poked fun at by - clogs, - yule logs, and, best of all, " ' good" - nail .

CNN指出，和大部分快餐品牌一样，肯德基也自今年3月起关闭了堂食区域，鼓励顾客通过开车取餐或者外卖的渠道进行下单，公司还在员工和顾客之间的点餐台上安装了防护罩，并要求员工佩戴口罩，以及在轮班前进行健康检查。

Also to other fast food , KFC down its rooms in March and to order via its drive-thrus or . It also -top and , to wear masks and .